Overall, a good workshop which is especially beneficial to the agency and marketing teams. It helps build a more thorough brand plan which covers ATL, BTL and ground activations that would definitely engage shoppers.
I like the fact that Mahesh teaches a shopper marketing framework that is easy to understand and more importantly, easy to incorporate into your organisation (both on client and agency side). I would highly recommend it just for the framework alone.
The workshop was truly amazing! I find its application very useful, especially the segment on how to present data effectively. I can also see great improvements in my managers’ presentations after the workshop.
I used to think that there is only one way to do PowerPoint presentations. The ideas in Insanely Sticky Presentations present a different way to captivate your audience. This has allowed me to connect with the people I am talking to in a more personal manner.