Leap with Shopper Marketing

Intensive Public Workshops
Leap with Shopper Marketing
Shopper Marketing is fast becoming mainstream and is gaining recognition for its importance as a marketing platform.

 

As the Malaysian retail scene becomes more robust and sophisticated, shopper insights take precedence over consumer insights.

 

Over 2 days, learn more about this new discipline and how you can use Shopper Marketing to influence consumers’ buying decision in-store and fast-track your sales.

 

Dates:

– February 2016
– August 2016

Past Participants:

Lwsm_Past Participants

Testimonials:

Leap with Shopper Marketing

It was an eye-opening workshop, helps me have a better perspective on how to engage consumers when it comes to design process
Tio Tit Seng
Art Director / Grey Worldwide Malaysia

Leap with Shopper Marketing

I like the fact that Mahesh teaches a shopper marketing framework that is easy to understand and more importantly, easy to incorporate into your organisation (both on client and agency side). I would highly recommend it just for the framework alone.
Chan Su Ling
Strategic Planner / Naga DDB

Leap with Shopper Marketing

I like that the Fast-Track plan is structured and the thought process very organised and easily applicable. The assignments were not only fun but gave us the opportunity to immediately put our learning to practice. There was a lot shared by Mahesh, and participants had a good interaction with him!
Nazura Jalil
Marketing Manager / Philips Malaysia

Leap with Shopper Marketing

Overall, a good workshop which is especially beneficial to the agency and marketing teams. It helps build a more thorough brand plan which covers ATL, BTL and ground activations that would definitely engage shoppers.
Quek Jinn Lin
Trade Marketing Manager / Wipro-Unza