Read The Total Course Outline
Read The Total Course Outline
Critical Digital Marketing Skills
Intensive Public Workshops
Critical Digital Marketing Skills
Learn how to reach and engage the relevant consumers. Increase sales through your website and social media platforms. Find out how SEO (Search Engine Optimization), SEM (Search Engine Marketing), and PPC (Pay Per Click) Models can give your business a boost. Before you leap into digital space, step into our workshop for a behind-the-scenes look into some of the best digital campaigns.
- Be inspired by the latest case studies
- Gain in-depth understanding of digital marketing processes
- Get industry insights and know-how from a seasoned practitioner
- Learn how to execute digital marketing campaigns
- Effectively measure your marketing efforts and ROI
Dates:
3, 4, 10 & 11 April 2020
Reserve your seats now or call us @ 03 7931 1833
Idea Lekat Lekat
Intensive Public Workshops
Idea Lekat Lekat
We live in an age of speed and demand. It’s an era of endless content created in haste. There’s so much out there, we’re dull to it. Marketers respond by creating more and more content to in a continuous struggle to engage audiences in a meaningful way. But speed robs us of the potential to create the sort of work that will stay with people a long time after they’ve seen it. We’re still missing the sort of work that compels one to feel, think and respond. We’re in the business of creating belief and we can’t do that if we’re spending all our time creating single-view-throw-away content. In this workshop, we will help you understand the things that will make your work stick.
Dates:
2 & 3 April 2020 (Thursday & Friday)
Reserve your seats now or call us @ 03 7931 1833
Certified Digital Marketing Professional
Intensive Public Workshops
Certified Digital Marketing Professional (CDMP)
The Certified Digital Marketing Professional (CDMP) course provides an in-depth and comprehensive introduction to the core essentials of digital marketing. The Digital Marketing Institute’s panel of subject matter experts has specifically structured the curriculum to focus on current trends and best practices in Digital Marketing. As well as creating innovative strategies, you will also learn how to leverage these strategies to gain competitive advantage for both your business and career.
Dates:
18 May – 5 June 2020
Reserve your seats now or call us @ 03 7931 1833
Our Training Pillars
Our Training Pillars
Our public workshops are interactive and intensive full day sessions with unique modules focusing on industry-relevant topics.
1. Intensive Public Workshops
More info
We provide training programmes that can be conducted at your venue and customised based on your organisational needs.
2. Customised In-house Training
More info
We offer a range of short courses conducted over 2 to 3 months. Upskill yourself or just have fun learning something new.
3. Evening Part-Time Courses
More info
Download Our Training Calendar for 2019
About Us
Why choose TAP?
TAP is your HRDF-Certified Class A training provider,
owned by IACT.
We focus on Marketing Communications & Business Skills training programmes for working professionals.
Access to the Best Talents
With close ties to the 4As and MAA, we are able to TAP into the industry’s best talents.
Meeting Real Needs
Our programmes are updated based on current and real needs, especially in the digital age.
Unique Training Programmes
We offer programmes with interesting angles to make learning fun.
Gallery
SNAPSHOTS OF OUR TRAININGS
BUSINESS-THINKING MANAGER
LAFARGE – “COLLABORATE & COMMUNICATE”
MANTRA – “STRAT + IDEATION”
DiGi- “The Back of The Napkin”
CUSTOMER RELATIONSHIP MARKETING
Clients
The Company We Keep
Testimonials
What our clients say...
I learned the REAL power of visual-thinking.
Sherry Wong
Consumer Insight Manager / Munchy’s
Ai Yat infused her own style into this famed workshop. So engaging!
Eugene Wong
Business Director / BBDO Malaysia
The trainer's in depth knowledge and experience as a copywriter is the most valuable aspect of the whole course.
Mohd Hatta
Assistant Product Manager / Tohtonku
Much of the lessons were so interesting that I wished to spend more time on them or see them carried out more – specifically the Diorama project. I’ve never experienced that in any of the numerous workshops I’ve been at.
Charlene Ong
Copywriter / Leo Burnett
I like the fact that Mahesh teaches a shopper marketing framework that is easy to understand and more importantly, easy to incorporate into your organisation (both on client and agency side). I would highly recommend it just for the framework alone.
Chan Su Ling
Strategic Planner / Naga DDB
A perfect fit for us writer-types. Focused on the points, examples and of course, practical sessions and feedback from the sifu himself! Edward imparted not only the art but the heart of the craft, inspiring yet challenging us to solve our clients’ problems.
Joanna Lee
Lecturer / IACT College
Insanely Sticky Presentations showed me the difference between a PowerPoint presentation and a story-telling presentation, aided by PowerPoint; the latter being more powerful and engaging. The workshop was fun and insightful. There was never a dull moment with the enthusiastic trainer, TT Ang!
Vivian Tan
General Manager, Public Relations / Geometry Global
A very well-thought out and practical course on Digital Marketing ROI.
Philip Whittaker
Chief Marketing Officer / Themed Attractions Resorts & Hotels
Contact
Leave us your details
Talk to us
TAP (Training Academy for Professionals)
Unit 01, 13A Floor, Block 2, VSQ@PJ City Centre, Jalan Utara, Section 14, 46200, Petaling Jaya, Selangor, Malaysia
Call us at (03) 7931 1833
