Training Academy for Professionals

TAP into the industry's best talents.

Juggling Durians

Intensive Public Workshops
Juggling Durians

Adapt or Perish – Plotting your biz model journey today!

Juggling Durians seeks to prod the participants into realizing that things are no longer the same, and that business as usual is simply no longer tenable.

It will also impress upon them the need for Leaders / Managers to respond to situations of “no ordinary changes” in order to remain relevant.

They are now compelled to re-look, re-evaluate and re-invent their business model that is critical to their very existence.

We are not just stating marketing rhetoric here. At this workshop, you will not procrastinate, our renowned Business Skills facilitator will get you to PLOT, on-the-spot, your Biz Model journey on surviving and thriving today!   



– Better understand the VUCA environment

– Carry out an audit on your current business model

– Redesign a new business model along with best strategic actions

– Incorporate creativity and innovation into your business organisation

*Lunch and refreshments will be provided for this 2-day workshop



Goh Ai Yat is a former senior banker and consultant at the Joint Managing Consultant of SBF Group.

She regularly conducts entrepreneurial and development programmes and trains organisational employees to adopt entrepreneurial thinking in preparation for increasingly competitive business landscapes.

Ai Yat currrently lectures Creativity, Innovation & Design for the RMIT University Degree Programme at SIM Global Education & Entrepreneurship (Australian MBA).



– Principal trainer in Asia for The Back of the Napkin

– Developed leading programmes such as Thriving on Challenges and Creativity & Innovation – The Rules Have Changed!

– Conducted insightful programmes such as The Self-Employed, The Entrepreneurial Manager, Visual Thinking and It’s All About Business




This workshop is designed for Middle to Senior Managers, Heads of Departments, Business Leaders & Business Owners of SMEs.



Mon, 29 Apr 2019 | Tue, 30 Apr 2019

Reserve your seats now or call us @ 03 7931 1833

Draw to Remember More

Intensive Public Workshops
Draw to Remember More

“Only 1% of people can draw. This workshop also welcomes the other 99%.”

New and different information is easier to remember when it is presented visually. In a fast-moving world, many of us don’t have time to read lengthy paragraphs. (Thank you to the two of you still reading this far. Hi, mom!)

Unlock your latent memory skills in our two-day workshop. First, you’ll learn how to condense a thought, and then- how to visualise it through pictures and typography. If all you can draw is a line and circle, you’re already ahead of the game. Ready? Game on!



Mon, 26 Aug 2019 | Tue, 27 Aug 2019


Reserve your seats now or call us @ 03 7931 1833

Handling Crisis Right!

Intensive Public Workshops
Handling Crisis Right!

Why effective communications is critical.

Crisis management requires more than an apologetic press release or a CEO’s appearance on BBC. With Social Media, things can blow up in your face pretty quickly.

Your company should be ready to respond as swiftly and decisively, using all platforms to communicate with the public.

There is no way to illuminate crises in its entirety, but there are lessons to be learned from past failures and successes.

This workshop will show you examples of what some have done right, and some that have not, and how you and your organisation can manage things better.



Thu, 28 Mar 2019 | Fri, 29 Mar 2019

Reserve your seats now or call us @ 03 7931 1833

Read The Total Course Outline

Read The Total Course Outline

Customer is Still King

Intensive Public Workshops
Customer is Still King
Deliver a memorable customer service experience now or lose your customers forever!

In this workshop, we look at crafting moments of brilliance within your customer’s journey using the Service Design Innovation model. The 2-day immersive workshop will empower learners to develop solutions, looking at the end-to-end service experience across various touchpoints of a business. Learners will have practical, ‘hands on’ exercises using tools and techniques in achieving these goals. One of our much loved and highly-regarded tools is the LEGO® SERIOUS PLAY®.


Wed, 23 Oct 2019 | Thu, 24 Oct 2019

Reserve your seats now or call us @ 03 7931 1833

Our Training Pillars

Our Training Pillars

Download Our Training Calendar for 2019

About Us

Why choose TAP?

TAP is your HRDF-Certified Class A training provider,

owned by IACT.

We focus on Marketing Communications & Business Skills training programmes for working professionals.


The Company We Keep


What our clients say...

Leap with Shopper Marketing

I like that the Fast-Track plan is structured and the thought process very organised and easily applicable. The assignments were not only fun but gave us the opportunity to immediately put our learning to practice. There was a lot shared by Mahesh, and participants had a good interaction with him!
Nazura Jalil
Marketing Manager / Philips Malaysia

Insanely Sticky Presentations

The workshop was truly amazing! I find its application very useful, especially the segment on how to present data effectively. I can also see great improvements in my managers’ presentations after the workshop.
Winston Tay
CEO / Pulley Ascent

The Back of the Napkin

I learned the REAL power of visual-thinking.
Sherry Wong
Consumer Insight Manager / Munchy’s

Leap with Shopper Marketing

It was an eye-opening workshop, helps me have a better perspective on how to engage consumers when it comes to design process
Tio Tit Seng
Art Director / Grey Worldwide Malaysia

Leap with Shopper Marketing

Overall, a good workshop which is especially beneficial to the agency and marketing teams. It helps build a more thorough brand plan which covers ATL, BTL and ground activations that would definitely engage shoppers.
Quek Jinn Lin
Trade Marketing Manager / Wipro-Unza


This course helped me form a better idea of where and how to start when it comes to my job. I get tips on how to write better scripts.
Kimberly Monterio
Associate Producer / Astro

The Back of the Napkin

Ai Yat infused her own style into this famed workshop. So engaging!
Eugene Wong
Business Director / BBDO Malaysia

The Finer Art of Copy

Much of the lessons were so interesting that I wished to spend more time on them or see them carried out more – specifically the Diorama project. I’ve never experienced that in any of the numerous workshops I’ve been at.
Charlene Ong
Copywriter / Leo Burnett


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I am interested in:

Evening Courses (2-4 Months)

Digital MarketingWeb DesignGraphic DesignCopywriting

Workshops (2-4 Days):

Account ManagementProblem SolvingDigital MarketingIdeationBusiness ThinkingPresentation SkillsShopper MarketingCustomer Relationship MarketingCopywriting

TAP (Training Academy for Professionals)

Unit 01, 13A Floor, Block 2, VSQ@PJ City Centre, Jalan Utara, Section 14, 46200, Petaling Jaya, Selangor, Malaysia

Call us at (03) 7931 1833